iOS Apps for Love

30 Jun

Brent Simmons talks about how if you’re an indie developer working on iOS apps you’re likely doing it out of love and not for profit – wether you admit this to yourself or not.

It’s a sad fact that making a profit on iOS apps feels like an up hill battle these days – it arguably has been since the launch of the AppStore. Most people expect apps to be cheap, 99¢ or $1.99 is common, but for a developer to make a living at those prices you would need to sale something around 300-400 copies of an app every single day of the year. And that’s if you’re a one person shop with basically zero overhead. This simply isn’t happening.

Most indies have resorted to doing contract work on the side or, like me (and Brent for that matter), relying on a day job to pay the bills while doing their iOS development during the evenings and on weekends. Actually I do a combination of all three…and it’s taxing.

I hope this is temporary. I love iOS development and I’m hopeful one day in the future I’ll be able to do it full-time.